How often should you publish? (And why fresh matters.)
The right cadence isn't “as much as possible” — it's “consistently, with quality.” And freshness has teeth now: AI citation priority fades in about two weeks without updates.
Consistency over volume
One genuinely useful post a week beats five thin ones then silence. Pick a pace you can keep, and protect quality — engines and readers both reward steady, substantive publishing.
Refresh, don't just add
Updating strong existing posts is often higher-leverage than new ones — it renews freshness signals on pages already earning attention. Build a light refresh habit alongside new work.
Common questions
How often should a small business publish?
Consistently and with quality — often one strong post a week beats sporadic bursts. Pace matters less than sustainability and substance.
Does content freshness affect AI?
Yes — AI citation priority tends to fade in about two weeks without updates, so regularly refreshing strong posts helps you stay cited.
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