Website accessibility, made practical
Accessibility gets framed as a legal worry, but that's the smallest reason to care. An accessible site simply works for more people — and the same things that help a screen reader help Google and AI understand you too.
Why it's worth doing (beyond avoiding a lawsuit)
Roughly one in four adults lives with a disability, so an inaccessible site turns away real, ready-to-buy customers. And accessibility and discoverability overlap: clear structure, descriptive labels, and good alt text are exactly what assistive tech and search/AI engines rely on to make sense of your page. You fix one, you help both.
What to fix first
- Color contrast — text that's actually readable.
- Alt text on meaningful images.
- Keyboard navigation — everything usable without a mouse.
- Real labels on form fields.
- Clear heading structure (one H1, logical H2s).
- Captions on video.
That short list covers the majority of real-world barriers — and most common complaints.
Practical, not perfect
Aim for WCAG AA as the working standard, fix the high-impact issues first, and treat accessibility as ongoing rather than a one-time audit. Real fixes live in the markup.
Is your site shutting people out?
We'll show you where your site shuts people out — and the quick wins.
Get a free conversion audit →Editorial. DigiVino, June 2026.