Technical
Schema for small business: the 5 types that matter
Schema (JSON-LD) is code that spells out, in a language machines read perfectly, what your business is and offers. You don't need all of it — just five types cover most small businesses.
The five that matter
- LocalBusiness (or a specific type like MedicalBusiness/LegalService) — your name, address, hours, area served.
- Service / Product — what you sell, with details and price where you can.
- FAQPage — your real questions and answers (this is gold for AI and snippets).
- Review / AggregateRating — credible, real ratings.
- Article / BreadcrumbList — for your blog posts and site structure.
Tag the specific attributes people filter for — wheelchair access, EV charging, dog-friendly, telehealth — because that's exactly what an AI matches against a request.
Do I need a developer?
For a small site you can start with a plugin or a generator, but getting the types right — and keeping them accurate — is where help pays off. The goal is simple: nothing important about your business should live only in a sentence a machine might miss. It belongs in the code too.
Is your business readable to machines?
See whether machines can actually read and recommend your business.
Run your free AI Visibility Check →Editorial. DigiVino, June 2026.