Technical SEO, minus the jargon
Technical SEO is making sure machines can actually reach and read your site. Get it wrong and even great content stays invisible.
The three that matter most
Speed — fast pages rank and convert better (and impatient visitors don't bounce). Crawlability — clean structure, a sitemap, and no important content trapped in scripts or PDFs. Stability — Core Web Vitals measure load, interactivity, and visual steadiness; passing them is table stakes.
Do you need a developer?
For diagnosis, no — free tools flag most issues. For fixes, often yes, because speed and crawlability touch how the site is built. The payoff is real: a technically sound site is one both Google and AI can fully use.
Common questions
What is technical SEO?
The behind-the-scenes work — speed, crawlability, mobile-friendliness, Core Web Vitals, clean structure — that lets search engines and AI reach and read your content.
What are Core Web Vitals?
Google's measures of loading speed, interactivity, and visual stability; passing them improves rankings and user experience.
Is your site technically sound?
See whether speed and crawlability are quietly capping your visibility.
Run your free AI Visibility Check →Editorial. DigiVino, June 2026.