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Free self-audit · B2B tech consultancies

The Search and AI Visibility Self-Audit

Does Google show your firm? Does ChatGPT name it? Check both in 10 minutes.

10 checksGoogle and AIAbout 10 minutes

A free 2-page PDF to print and fill in. Or take the check right here on this page and see your score.

Get the free self-auditTake the check online

What’s inside

  1. Google and AI tools look for different things
  2. Write down your three key searches
  3. What every service page needs
  4. The 10-minute check
  5. What your score means

Google and AI tools look for different things

Buyers now use both to make a shortlist. You can rank well on Google and still be missing from ChatGPT’s answer, or the other way around.

Google

Looks for the right page

  • A separate page for each service, using the words buyers search for
  • Links to your site from partners, events and industry publications
  • Pages that answer the buyer’s actual question
  • A website that loads fast and that Google can read easily
AI tools

Look for the same facts everywhere

  • The same description of your firm on many different websites
  • Case studies with real, measurable results
  • Named experts with bios, certifications and talks
  • Technical labels that tell AI what your business is (called structured data), and permission for AI tools to read your site

Write down your three key searches

These are the exact words a good-fit buyer types when they need what you do.

Too broad

“IT consulting” · “cloud services” · “software development company”

Specific enough

“Salesforce CPQ implementation partner for manufacturers” · “HIPAA-compliant data migration consultants”

What every service page needs

Make one page for each key search, with all five of these on it. Google and AI tools both look for them.

1Who it’s forThe industry, company size or situation.
2The problem you solveIn the words the buyer would search for.
3What’s includedWhat you do, how long it usually takes, how it works.
4A result with a numberOne case study, shared with the client’s permission.
5Who leads the workTheir name, with a link to their bio.

Take the check online

Use a private browser window for Google, and start a new chat in ChatGPT or Perplexity. Tick one box on each line.

1
Google one of your key searches: your site is in the top 10 resultsTry all three. Tick Yes if at least two show your site.
2
The page that shows up is that service’s own pageNot your homepage or an old blog post.
3
Each main service has its own pageSaying who it’s for, what’s included and what results to expect.
4
Ask an AI tool: “Which firms should I consider for [key search]?” Your firm is namedRepeat for each key search.
5
Ask: “What does [your firm] specialize in?” The answer is specific and correctA vague answer that could describe any firm doesn’t count.
6
When an AI tool names you, it links to your own websiteNot only to a directory or an old profile.
7
Your website has case studies with measurable results, typed on the pageThe client’s problem, what you did, and the result in numbers.
8
Your team leaders are named on your site, with biosIncluding certifications, talks and what they’re known for.
9
Your firm is described the same way everywhereYour website, LinkedIn, partner directories and review sites.
10
Your site has structured data and lets AI tools read itAsk your web team, or run the free AI Visibility Check, which tests this.

What your score means

16–20
Easy to find on both

Keep your case studies up to date and do this check again every three months.

8–15
Strong on one, weak on the other

Usually Google finds you, but AI tools describe you vaguely. Checks 7 to 10 fix that.

0–7
Missing from buyers’ shortlists

Buyers are choosing firms without seeing yours. Start with one service page for each key search.

Get the free self-audit

The PDF downloads right away, and we’ll email you a link so you can find it again. If you took the check above, your score goes in the email too.

We use your details to send you this self-audit and to follow up about it. You won’t get our newsletter unless you tick the box. See our Privacy Policy.

What to do next

Run the free AI Visibility Check

Go to digivino.com/ai-visibility-check. It tests check 10 for you and shows what ChatGPT, Gemini and Perplexity say about your firm.

Fix one service page

Write or rewrite the page for your most important key search, and add a case study.

Book a complimentary 15-minute call

Go to digivino.com/book and bring your score. We’ll look at your Google results and AI answers together.

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