Local schema and why your name, address, and phone must match everywhere
NAP — name, address, phone — sounds boring, but inconsistency quietly sinks local visibility. Match it everywhere and mark it up, and machines trust you.
Why consistency matters
When your details differ across your site, Google Business Profile, and directories, engines lose confidence about who and where you are — and confidence is what gets you recommended. One canonical version, everywhere, fixes it.
Add LocalBusiness schema
Mark up your NAP, hours, and service area with LocalBusiness schema so machines read it perfectly. It's the structured backbone behind every local recommendation.
Common questions
What is NAP consistency?
Keeping your business Name, Address, and Phone identical across your website, Google Business Profile, and directories so search and AI trust your location data.
What schema helps local businesses?
LocalBusiness schema (and its subtypes) marking up your NAP, hours, and service area.
Is your local data consistent everywhere?
See whether your local data is consistent enough for AI to trust.
Run your free AI Visibility Check →Editorial. DigiVino, June 2026.