How a content-led program drove 3,000% traffic growth for a B2B IT firm
Sphaera, an AWS-certified IT infrastructure provider, needed a sales pipeline, not just a website. DigiVino refreshed the brand and built a content-led lead engine — and the results far outran the projections.
The challenge
A strong technical company with a quiet digital presence: dated brand, low traffic, and no systematic way to generate qualified leads for the sales team to close.
What we did
We started with a brand and website refresh for a stronger first impression and better conversion, then layered on a full content-led lead engine: videos, blogs, SEO, social, email drip campaigns, Google and LinkedIn ads, 15 landing pages, 100+ emails, and 75+ sales collaterals — all tied together with marketing automation across inbound and outbound.
The results
- 3,000% website traffic growth.
- ~$500K in lead value per quarter, and ~20 qualified leads (MQLs + SQLs) per quarter.
- 30K reach across social, search, and email · 17.29% email engagement · 8.5% paid-ad CTR (5-month performance window).
- Ongoing sales-collateral support helping the team close.
Common questions
Can content marketing generate B2B leads?
Yes — for Sphaera, a content-led program (brand refresh, SEO, ads, email, automation, and sales collateral) drove 3,000% traffic growth and roughly $500K in quarterly lead value with ~20 MQLs/SQLs per quarter.
Does DigiVino work with technical / B2B companies?
Yes — DigiVino has built brand and lead-generation programs for B2B and IT firms, not just consumer brands.
Want a pipeline like Sphaera's?
Sphaera saw 3,000% traffic growth. Let's talk about your pipeline.
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Respecting your inbox. Unsubscribe anytime. See our Privacy Policy.Source: DigiVino Sphaera case study (2022), authored by Snigdha. Results reflect this client's specific program and are not a guarantee of future outcomes.