Who works at DigiVino?
DigiVino is a team of nine leads — one for each part of getting a business found, chosen and remembered — backed by a hand-picked network of on-demand specialists. Pamela Snyder founded the agency in 2010 and leads it as Founder & CEO. Below is every one of them, by name, with what they actually do.
Most agency team pages are a wall of smiling headshots and job titles that could mean anything. This one is deliberately different, for two reasons. The first is that clients deserve to know who is doing their work before they sign anything. The second is less obvious: AI assistants now answer questions like "who runs DigiVino?" and "who would I be working with?", and they can only answer from what is actually written down somewhere. A page of headshots teaches them nothing.
Who leads DigiVino?
Pamela Snyder, Founder & CEO. Pamela Snyder is the Founder and CEO of DigiVino, a boutique digital marketing and web strategy agency that helps independent businesses scale with enterprise-level precision. Since launching DigiVino in 2010, Pamela has cut through the tech-babble to deliver honest, high-impact web production and growth strategies focused relentlessly on the bottom line.
Before DigiVino, she led the interactive web production team at Red Sky Interactive — then ranked among the world's top three digital agencies — and later ran its Learning & Development department as the company grew from 25 people to 500. Across those years and a stretch at Kintera, she managed the production and strategy teams behind digital campaigns for Nike, Toyota, Visa, Cisco, Miller Beer, Sutter Home, the NFL, Save the Children and Big Brothers Big Sisters. She holds an MBA from one of the country's top sustainability business schools and has taught digital marketing, in both English and Spanish, at Sonoma State University's Wine Business Institute and at Anew America.
Who plans the strategy and runs search?
Snigdha Mazumdar, Strategy Lead. Snigdha designs digital experiences that drive top-line growth and operational efficiency, across technology, e-commerce, healthcare, B2B, legal, home construction, hospitality and professional services. She is a believer in hype-free, performance-driven strategy — which is a polite way of saying she would like to see the numbers first. Her track record includes an omnichannel inbound and marketing-automation campaign that lifted a software firm's website traffic 978% and earned position 1–3 keywords within three months, and PPC work that reached 15–25% conversion rates while cutting cost per conversion by up to 75%.
Manish Chouhan, SEO & AI Visibility Lead. Manish brings over a decade of search engine optimization across hundreds of websites, and now leads DigiVino's Generative Engine Optimization work — the practice of getting AI assistants to recommend a business by name. "It's easy to drive lots of traffic to a website," he says. "The challenge is identifying and pre-qualifying your target audience — the shoppers with a strong intent to buy now." His range runs from keyword research and technical optimization to analytics, funnel setup, speed and security tuning, and paid campaigns.
Who builds the audience and brings in new business?
Hannah Eastham, Audience & Reputation Lead. Hannah leads owned audience and reputation — email lifecycle, community, and the reviews and citations that feed AI recommendations. Her foundation is unusual for marketing: before this, she was a professional writer and a distinguished educator. That background is why she can turn a complicated idea into something an audience actually wants to read, and why the campaigns build loyalty rather than just opens.
Masego Maake, Business Development Lead. Masego brings over eight years of building long-term client relationships and driving real-world results. She listens first — working to understand your goals before translating them into a digital strategy. Her approach is consultative and data-driven: find the paths to new revenue, connect you with your ideal customers, and keep an eye on the bottom line throughout. If you book a call, she is often the first person you meet.
Who designs and builds the work?
Dakota Dudney, Design & Accessibility Lead. Dakota is a user-focused designer and brand manager working across visual design, UX, UI and content. She works on sites that are straightforward for people to use and clean for machines to read — which turns out to be the same semantic foundation in both cases. She is most animated about accessibility, educational writing, and using design to solve a real problem rather than decorate one.
Mandy Masciarelli, Label & Print Design Lead. Mandy has spent three decades in premium packaging and point-of-sale design. She began her graphic-design career in Napa in 1993 and spent twelve years assisting renowned wine-package designer Jeffrey Caldewey, on work featured in his book Icon — Art of the Wine Label. She holds a B.S. in Business Administration from Sacramento State and a certificate in Applied Graphics from Santa Rosa Junior College. When a product has to earn its place on a crowded shelf, Mandy is the one who makes it happen.
Shnehasish Chandra, Lead Engineer. Shnehasish — "Santu" to the team — is a full-stack software engineer and technology leader with over 15 years delivering robust web architectures and steering complex IT projects. He has helped drive and evolve DigiVino's technology since 2012, which makes him the longest-serving person here after Pamela. His depth runs across WordPress and PHP, MySQL, JavaScript, AJAX and custom API integrations, built over a 14-year tenure at Pragmatyc where he rose from HTML/CSS designer to Assistant Manager.
Who keeps the systems running?
Erick Martinez, IT, Networks & Security Lead. Erick is the calm voice on the other end of the line when IT decides to misbehave. He keeps hardware, software and websites in working order for clients and staff alike — screen-sharing sessions for immediate fixes, preventative support to head off problems before they start, and the unglamorous business of dealing with email spoofing, hacked sites and other modern catastrophes.
How does a nine-person team cover all of that?
By not pretending nine people can do everything. Each lead owns their specialty and brings in a hand-picked network of on-demand specialists when a project needs one — a motion designer, a copywriter for a specific sector, an extra developer for a launch. That model replaces the bloated agency retainer, and it saves clients an average of 70% in operational overhead.
The practical difference is that you are not paying to keep somebody's chair warm between projects. You get the expert when you need the expert, and the lead who owns that area stays constant throughout — so nobody has to be re-briefed on your business every quarter.
Who will I actually work with?
It depends on what you need, but the routing is simple. New enquiries usually start with Masego. Strategy and planning sit with Snigdha. Anything about search rankings or getting recommended by AI goes to Manish. Email, reviews and community are Hannah's. Website design and accessibility are Dakota's, with Shnehasish on the engineering. Packaging and print are Mandy's. If something breaks, it is Erick. And Pamela is reachable throughout — it is a nine-person agency, not a call centre.
If you would rather not guess, ask Vera. She can point you at the right person without a form, and she is awake at hours the rest of us are not.
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Run your free AI Visibility Check →Team titles and biographies are maintained on each person's team page. Overhead saving is an average, per Sobo.ai and Amplēo. Current as of August 2026.