GEO
The trust signals AI looks for before recommending you
Before an AI repeats your name, it has to trust you. Trust isn't a vibe — it's a set of concrete signals you can build deliberately.
The signals that matter
Named, credentialed authors; specific, sourced claims; genuine reviews with healthy velocity; consistent information across the web; a secure, well-maintained site; and recognition from reputable third parties. Together they tell an AI you're real and reliable.
How to build them
Sign your work with real experts (E-E-A-T), cite your sources, cultivate reviews, keep your data consistent, and earn honest mentions. None of it is a trick — it's proof you're trustworthy, made legible to machines.
Are you sending the signals AI rewards?
See whether you're sending the trust signals AI rewards.
Run your free AI Visibility Check →Editorial. DigiVino, June 2026.