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Yield & Press | A DigiVino Journal
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Giving Prince Vineyards an online presence worthy of the wine

By Dakota, Designer at DigiVino · Updated June 27, 2026 · 3 min read

Prince Vineyards makes exquisite, low-production Napa Cabernet. The wine was world-class; the website wasn't yet. George Prince and his wife had a fine eye for print but were new to the web — so DigiVino built them a home online to match.

The challenge

A new producer in Napa — one of the planet's most competitive wine markets — needed a digital presence befitting high-caliber wines, and a way to reach buyers beyond the geography of a tasting room.

What we did

We designed a site architecture and interface that guides visitors smoothly toward buying, built interactive graphics from the Prince crest with a branded, transparent "wallpaper" homepage, integrated their existing photography, video, and copy, and put analytics in place to keep refining what worked — best practices throughout, without losing the client's design vision.

The result

A launched website the owners genuinely love — one that carries their offline prestige online.

“We absolutely love the new website that DigiVino designed and created for us, and so appreciate the extra time and attention spent achieving our vision.” — George Prince, Owner & President, Prince Vineyards

Your website should be worthy of your work

Prince got a site worthy of the wine. Let's talk about yours.

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Source: DigiVino Prince Vineyards website-redesign case study. Results reflect this client's specific program and are not a guarantee of future outcomes.

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