How Keenan Winery earned an 808% return on SEO

By Pamela, Founder & CEO at DigiVino · Updated August 20, 2026 · 4 min read

Keenan Winery, a family-owned, ultra-premium Napa estate, has trusted DigiVino since 2011 — website, SEO, social, email, ads, video, and now AI optimization. It started with a simple goal: grow online sales without a pricey ad buy. The SEO program alone returned 808% on the investment.

The challenge

Keenan was already a respected name — a World's Top 100 winery with dozens of 90+ point scores. But great wine doesn't guarantee online discovery. They needed to reach prospective customers who'd never heard of Keenan and convert them into buyers and wine-club members, and they wanted to do it through organic growth rather than expensive advertising.

What we did

We built and ran a comprehensive, annual SEO program: technical on-page optimization (URL structure, titles, headings, meta, on-page copy, images, and code), keyword-targeted link building, a steady roll-out of well-optimized content, expanded directory and search presence, press outreach, and monthly reporting to hone what worked. The same on-page strategy even guided two site redesigns — without sacrificing search traffic. These are the exact fundamentals that now extend to GEO: clean structure, real content, and signals engines trust.

The results

Michael understood SEO is a long game — and it paid off. Once the program took hold, the numbers climbed:

808% ROI on the SEO investment — a triple return in the first year alone.
278,989 pre-qualified prospective customers found Keenan online through steady organic growth since 2013.
+118.13% average session duration · +69.09% pages per session · +37.79% pageviews.
+28.34% ecommerce conversion rate · −29.54% bounce rate.

“We've worked with them at Keenan since 2011, and at this point they're much more than a vendor — they're a core part of how we run our business. Website, SEO, social, ads, email, video… lately they've even been helping us navigate AI optimization to keep our digital presence sharp. We couldn't imagine our digital strategy without them.” — Matt, General Manager, Keenan Winery

“DigiVino has been responsible for a majority of our online marketing since 2011 — website, social media, SEO, email, sample program. They continue to grow the number of people online who buy our wines every year. Fantastic job!” — Michael Keenan, Owner, Keenan Winery

Common questions

What results did Keenan Winery get from SEO?

Keenan earned an 808% ROI on its SEO investment (a triple return in year one), with 278,989 pre-qualified prospects reaching the site through organic growth since 2013, plus a 28.34% lift in ecommerce conversion rate and a 118.13% increase in average session duration.

Does DigiVino work with established businesses?

Yes — DigiVino helps established and independent businesses across sectors grow online, as with the long-term Keenan Winery SEO program.

Want results like Keenan's?

Keenan saw an 808% return. Let's talk about what's realistic for you.

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Source: DigiVino Keenan Winery SEO case study (organic data since 2013); client testimonials from Matt (GM) and Michael Keenan (Owner). Results reflect Keenan's specific program and are not a guarantee of future outcomes.

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