Regina Lutz is a savvy, wine business public relations specialist, who has created national and international communications strategies for luxury and lifestyle brands in the California wine industry for 32 years. She maintains significant, long-term relationships with key wine, business, and lifestyle media gatekeepers; close rapport with new influencers via social media outlets, wine and lifestyle blogs, and forums; and led regional, national and international wine business public relations and media programs during 22 year tenure at Robert Mondavi Corporation. She has also conducted international public relations (United Kingdom, GAS, Japan, Canada) crafted visitor and hospitality programs, press and media relations, for winery clients, with an emphasis on Napa Valley.
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