Direct-to-Consumer Wine Sales Expert Kathie Barclay

DIRECT TO CONSUMER (D2C)
Direct-to-Consumer Wine Sales Expert Kathie Barclay

Our direct-to-consumer wine sales expert, Kathie Barclay, has a proven record of achievement in consumer direct campaigns, merchandising, planning, forecasting, and project management for wine and lifestyle oriented companies. DigiVino’s direct-to-consumers clients love her results-oriented approach to marketing.  For example, Kathie launched ClubBev! for retailer Beverages & More and grew list from zero to 500,000 members in 3 ½ years, increased wine club membership for clients, averaging 20%+ growth over 3 years, drove DTC sales for clients with average increases of 25%+ over 3 years, and presented at the D2C Symposiums, Tasting Room Profitability Conferences, DNA Marketecture Conference, Sonoma County Vintners.