Essential Branding: Cs and Ps Matter Less than Story
When you talk with agencies about branding, you’ll hear a lot of talk about Cs and Ps. Clarity; Credibility; Consistency and Competitiveness refer to the key elements to address when marketing and Promise, Positioning, and Performance define the key elements of a branding strategy.
When you talk with us at DigiVino about branding and marketing, though, we’ll steer you away from the jargon and give you the facts. Your brand is how your customers, prospects, vendors and employees know and remember you.
Since human brains love a good story and retain good stories better than data or lists of benefits, the story of your brand is essential.When designing elements for your brand, whether its a new logo, a label and packaging, or a landing page or website, story matters. Just ask and we’ll tell you why.
This is the place where the wine industry comes for outstanding label design, websites that tell a story and collateral that convey your message. Need help? Just ask.
Strategic Winery Website Design Begins with DigiVino
At DigiVino, we will help you to find a solution that fits your budget, timeline, human resource availability and business objectives. But the first thing we’ll ask you is, “What do you want to accomplish with your winery website design?”