9
May
Kick your feet up.

Social Media

If you have been consistently posting to your winery’s social media sites, engaging your audience and cultivating prospects, then I congratulate you! But if you’re like most, you are still trying to find the time to connect with your social networks. You might even be wavering about whether or not it’s worth your time. If so, consider these eight benefits of promoting your small winery or boutique wine business on social media:

1. Increase brand awareness
2. Stay in the forefront of your customers’ minds
3. Develop trust and cultivate loyalty
4. Find new prospects
5. Boost your SEO
6. Deepen your customer service
7. Wine customers expect you to be on social media
8. Lower traditional marketing costs

In other words, there are multiple benefits to using social media to promote direct-to-consumer sales and motivate you to get writing. Thankfully, there are also techniques to make writing your posts easier. (See the free cheat sheet below.)

Additionally, if you’d prefer to be making wine, you may find that it is worth your while to get a staff member or family member trained, so that s/he can help you out. Whichever your approach, once you have developed a routine of generating posts, consider brancing out to publish in new places. Often times you can repurpose those tantalizing thoughts in multiple locations:

1. Social Networking Sites (Facebook, LinkedIn, Google+, Instagram)
2. Collaborative projects (Wikipedia.com)
3. Social publishing platforms – Blogs and micro-blogs (Twitter.com, Tumblr.com)
4. Bookmarking sites (Pinterest.com)
5. Content communities (YouTube.com, Vimeo.com)
6. E-Commerce Sites (AmazonWine.com, Wine.com, Vinformant.com)
7. Geo Sites (TripAdvisor.com, Yelp.com)
8. Virtual game worlds (BBR.com/wine-game, Terroir-France.com/game/game.html)

Social media publishing for wineries is a full time job. But there are techniques to employ in order to maintain a consistent presence online. I’ve summarized a few of them for you here: https://go-u-marketing-mentorship.lpages.co/30-posts-in-1-hour-cheat-sheet-for-wineries/

Vineyards, wine, cellars and winemaking are photogenic subject matter, perfect for engaging and cultivating an audience. So, we must get busy and be thankful we’re not in the porta-potty industry, which would be a much harder subject matter to write about daily.

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