Smart as a Dove?

This brilliant campaign endears Dove’s target audience to them; it effectively converts that audience into spokespeople for the Dove brand. If you want to mimic a tried-and-true approach to build your brand, try this! (Note: this particular approach requires a large ad-buy investment; however, with clever thinking you may come up with a guerrilla marketing campaign that doesn’t require as much of a cash outlay.)

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