GO U Facebook Small Winery Social Media Notebook Go U

Social Media Post Writing Made Easy (a cheatsheet for small wineries)

SOCIAL MEDIA FOR SMALL WINERIES?

Yes! There are multiple benefits to using social media to promote direct-to-consumer sales:
1. Increase brand awareness
2. Stay in the forefront of customers’ minds
3. Develop trust and cultivate loyalty
4. Find new prospects
5. Boost SEO (search engine optimization)
6. Deepen customer service
7. Wine customers seek the brand on social media
8. Lower traditional marketing costs

Thankfully, there are also techniques to make writing social media posts easier for wine businesses. (See the free cheat sheet below.) So winemakers and small winery owners can simplify the post writing process. And, for those who prefer to be making wine, a staff member or family member may become the social media manager. Either way, engaging messages may be posted on:
1. Social Networking Sites (Facebook, LinkedIn, Google+, Instagram)
2. Collaborative projects (Wikipedia.com)
3. Social publishing platforms – Blogs and micro-blogs (Twitter.com, Tumblr.com)
4. Bookmarking sites (Pinterest.com)
5. Content communities (YouTube.com, Vimeo.com)
6. E-Commerce Sites (AmazonWine.com, Wine.com, Vinformant.com)
7. Geo Sites (TripAdvisor.com, Yelp.com)
8. Virtual game worlds (BBR.com/wine-game, Terroir-France.com/game/game.html)

Social media publishing for wineries can feel like a full time job. But there are techniques to maintain a consistent presence online. I’ve summarized a few of them here: https://go-u-marketing-mentorship.lpages.co/30-posts-in-1-hour-cheat-sheet-for-wineries/

In the end, social media managers for small and boutique wineries have it made because vineyards, wine, cellars and winemaking are photogenic subject matter, perfect for engaging and cultivating an audience.

  1.  Increase brand awareness
  2. Stay in the forefront of customers’ minds
  3. Develop trust and cultivate loyalty
  4. Find new prospects
  5. Boost SEO (search engine optimization)
  6. Deepen customer service
  7. Wine customers seek the brand on social media
  8. Lower traditional marketing costs

There are multiple benefits to using social media to promote direct-to-consumer sales. Thankfully for small wineries there are also techniques to make writing social media posts easier for wine businesses. (See the free cheat sheet below.) Of course, if you’d prefer to be making wine, you may find that it is worth your while to get a staff member or family member trained, so that s/he can help you out. Whichever your approach, once you have developed a routine of writing generating posts, consider brancing out to publish in new places. Often times you can repurpose those tantalizing thoughts in multiple locations:

  • Social Networking Sites (Facebook, LinkedIn, Google+, Instagram)
  • Collaborative projects (Wikipedia.com)
  •  Social publishing platforms – Blogs and micro-blogs (Twitter.com, Tumblr.com)
  • Bookmarking sites (Pinterest.com)
  • Content communities (YouTube.com, Vimeo.com)
  • E-Commerce Sites (AmazonWine.com, Wine.com, Vinformant.com)
  • Geo Sites (TripAdvisor.com, Yelp.com)
  • Virtual game worlds (BBR.com/wine-game, Terroir-France.com/game/game.html)

Social media publishing for wineries may feel like a full time job. But there are techniques to employ in order to maintain a consistent presence online. Here’s a new tool I’ve created especially with small wineries in mind. Learn how to write 30 meaningful wine posts in an hour.

The good news is: vineyards, wine, cellars and winemaking are photogenic subject matter, perfect for engaging and cultivating an audience. So, happy posting!