Kathie, Direct to Consumer

Kathie Barclay

Kathie Barclay is a results-oriented marketing strategist with strong record of achievement in consumer direct campaigns, merchandising, planning, forecasting, and project management for wine and lifestyle oriented companies. She has launched ClubBev! for retailer Beverages & More and grew list from zero to 500,000 members in 3 ½ years, increased wine club membership for clients, averaging 20%+ growth over 3 years, drove direct to consumer sales for clients with average increases of 25%+ over 3 years, and presented at the Direct to Consumer Symposiums, Tasting Room Profitability Conferences, DNA Marketecture Conference, Sonoma County Vintners.

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