Legalities of Social Media and Intellectual Property for Wine Businesses taught how to protect the competitive edge and goodwill of your wine business by developing strong, protectable technology, trademarks and branding. Seminar participants learned how NOT to be caught unawares, as was fourth-generation wine-maker Walter S. Taylor, about what you can and cannot use. They learned how to:
- How to avoid losses by assuring a right to use or obtaining clearance for third-party rights in intellectual property.
- Bill Gates, Philippe Kahn, Mitch Kapor and Bob Frankston all laid claim to one of the most valuable works of our time, even if you only recognize only one of their names.
- Own and secure your own intellectual property for your winery or wine business, before it’s too late.
Sonoma State University’s Wine Business Institute
This seminar was taught by Andrew C. Greenberg as part of the curriculum for Sonoma State University’s Wine Business Institute. If you were at the workshop, we’d love to hear from you. Have you been able to integrate some of the strategies and tactics you learned? If you were not able to attend, don’t worry. We’ll be back again next semester. Register online at: www.sonoma.edu/winebiz Register by phone at: (707) 664-2394.
Intellectual Property, Copyrights and Trademarks for Wine
For more info, see: “Legalities of Social Media and IP for Wine Businesses” Presentation and, for those who attended the workshop, see the Activity Answer Key.
If you have questions about this material, contact us. We are happy to talk about ways to take your online marketing to the next level.