Many of our clients use third party systems, such as Vin65, eCellar, eWinery Solutions, for their winery accounting and POS (point of sale) systems. Often times they have legacy data there, which they do not want to move. In such cases, we work directly with the client and the third party to create a hybrid solution tailored to the client. For example, we might link into the existing system for backend functionality (such as shopping carts, discounts or promos) using an API, while crafting a user and search engine friendly site.
Elden Selections knew that they needed a mobile-friendly website to compete in the marketplace effectively. With over 60% of web traffic coming in on hand-held devices, online stores lose valuable sales if users are asked to stretch and scroll horizontally to read the screen and fill out forms.
The WordPress solution we put in place for them, has complex engineering in the background, invisible to users but designed to meet their unique needs. Not only is it mobile friendly, but the redesign also includes new sort and filter options, including a regional map and producer list, increasing usability for shoppers.
Feed two birds with one worm by checking it out and treating yourself to some yummy wines from Burgundy!