Digivino creates unique ecommerce websites that walk each guest through a winery’s story. Keenan Winery opened a new tasting room in 2014. It is elegant and casual, the tasting staff is friendly and tastings provide the perfect environment to either simply enjoy the pleasure of the wine or learn each fascinating element of the wine’s construction. And, of course, when a guest wants to take home a bottle of any of Keenan’s exclusive vintages, the process is seamless.
Like the new Keenan tasting room, the look and feel of the new Keenan website draw the wine visitor into Keenan’s unique environment. The visitor enters through the vineyard, with photos showing not only the green vines, but the solar panels that make Keenan Winery one of the elite group of certified sustainable vineyards in Napa. Navigation is clear, making it as easy to find even the most esoteric information about say a 1995 Merlot or a 1999 Cabernet Franc, as it is to buy this year’s Summer Blend. Information is elegantly organized, so that it is simple to browse reviews or understand Wine Club features. Digivino made it as instantaneous as passing a cursor over a bottle for guests to read an informative, engaging description of each Keenan varietal. Guests can get educated without even leaving the store! The website lets guests reserve tastings with a single click. The beautifully displayed wine pages and state-of-the-art engineering make buying Keenan wines seamless, which is our goal.
Digivino set out to design Keenan a new ecommerce experience as close to Keenan’s New Tasting Room as a website can be. The site is not just smooth and convenient for guests. Digivino used streamlined technology, some of which we developed specifically for wineries, to ensure that Keenan Winery can manage orders and its online business quickly and with the flexibility it needs. The result: a website that is almost as yummy as the wine it sells.