These days, to succeed in online marketing, you must be present where your prospects and customers are. Social commerce and mobile commerce are gaining momentum. Your campaigns need to be comprehensive across channels and:
- Engage prospects and customers in generating pre-purchase buzz, ratings and reviews.
- Ensure prospects and customers can easily obtain product info they want/need–when and where they want–so that you can sell via their platform of choice.
- Monitor current events and track your marketing to achieve your goals.
- Don’t neglect your email database! Track key info to enable targeted messaging that speaks to prospects and customers in language they relate to, about the subjects that they care about.
DigiVino put together a multi-faceted on and offline campaign for Robert Keenan Winery, which included recipe sharing and a contest. The winner came out from Texas to attend a private cellar party with 40 distinguished guests.