A great logo is your company’s smile. With a great logo, your potential customer instantly feels what it feels like to own your product or buy your service – pampered, confident, delighted. In that same instant, potential customers learn what you do – bring out the dark cherry flavor in a Merlot, create satisfying table wines for everyday dinners, craft artisan truffle oils for the most special occasions, or coach you to sexual empowerment. When our client, Amy Jo Goddard, an internationally recognized empowerment coach, decided to create a new offering, she asked Digivino to design a logo that both leveraged her coaching brand and conveyed the personal satisfaction offered through new company’s playful, VIP sexual empowerment experience. Digivino joined the power and confidence of the red and white in the Amy Jo Goddard coaching brand with a lacey, flowing font to convey a relaxed, entwined sensuality. The company’s service is clearly and simply noted with a gentle banner above the slinkier “Sexy Napa” text. The result is a logo with a sexy smile and a clear call to action – visit Napa for a sumptuous coaching experience.
Vin2Glass (V2G) wanted to create a memorable brand that conveyed key characteristics of their new business: reliable and flexible logistics, storage and transportation service with outstanding customer care. V2G also knew that many of their customers are on the move and accessing key info via their mobile phones. We helped V2G succeed by creating a new logo, vehicle signage, branded clothing and a simple, responsive (works on large and small monitors) Web site: www.vin2glass.com