There are many details to address when promoting via paid advertising on social media channels such as Facebook, Instagram, Pinterest and Linkedin. Are you clear on your objective? Can you sum up your value proposition in a sentence? Is your case for action and call to action clear? Do you have your analytics tracking in place? But, one easy to overlook point is your choice of graphic.
When running ads on Facebook, beware your ad may not be displayed as frequently or may simply be rejected for too much text in the graphic. Use this Text Overlay Tool to check the viability of your images prior to placing an ad to promote your small winery, boutique winery or small wine business. Then email me an example of your ad when you’re done, so we can celebrate together! That’s a big and important step in promoting your wine business.