9
May
The taste of Italy delivered to your home.

Ecommerce Case Study

CHALLENGE

  • Riviera Wine Club wanted to
  • Launch their new business online
  • Allow customers to register for events, buy wine and/or register for wine clubs securely and efficiently, while minimizing internal maintenance time for the business
  • Rapidly grow their customer/prospect database
  • Build the Riviera Wine Club brand

 

SOLUTION

  • Build an easy to use & maintain ecommerce site: www.rivierawineclub.com
  • Create a branded Twitter page, with tweets configured to post simultaneously as Facebook status messages: www.twitter.com/rivierawineclub.com
  • Set up a branded Facebook presence, where status messages simultaneously post as tweets: www.facebook.com/rivierawineclub
  • Initiate in-bound search engine optimization (SEO) by posting new site on 25 business-listing Web sites and 10 social media sites, as well as build the site with SEO in mind to maximize results.

 

SUCCESS

  • Advanced Twitter followers from 0 to 1,000+ in less than 2 weeks
  • Increased Facebook likes from 50 to 1,000+ in less than 2 weeks
  • Built a beautiful Web site that seamlessly allows users to buy products, events and subscriptions simultaneously, while allowing easy site maintenance and updates by non-technical administrators via a robust yet simple content management system (CMS)

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