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Campaign Case Study


Robert Keenan Winery wanted to:

  • Build their brand
  • Expand their online presence to include key social media channels
  • Reach new audiences
  • Increase online visibility


  • Integrated mobile, social, Web and video campaigns with contest and community cultivation components
  • Social media dashboard and content management tools
  • Related press


  • Crafted & distributed a series of 5 videos with the wine maker discussing pairing & tasting (www.keenantasting.com), building the Robert Keenan Winery brand online, along with a wine pairing recipe sharing site for mobile phones: www.keenanpairing.com
  • Comprehensive social media with sequential, segmented, targeted publishing; aggregation and analysis
  • Press releases announced in industry channels reaching over 10k prospective customers.

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