One of the most critical parts of your digital marketing strategy should be tracking and analyzing your online presence to identify ways to improve results. This is the presentation from our own Pamela Snyder’s October 2015 “eCommerce for Small and Boutique Wineries” seminar, taught as part of the core curriculum for Sonoma State University’s Wine Business Institute. If you were at the workshop, we’d love to hear from you. How is your online marketing going? Have you been able to integrate some of the strategies and tactics you learned? If you were not able to attend, don’t worry. We’ll be back again next semester. If you have questions about this material, contact us. We are happy to talk about ways to take your online marketing to the next level.