DigiVino and GO-UPamela Snyder, Founder, DigiVino and GO-U

On promoting wine sales and list building with the web…

Reaching people with the information of your wine’s distinct attributes matters as much to your small winery’s success as drawing out the unique character of each season’s grapes. Most of my clients love to roll up their sleeves and get elbow deep in sandy soil, grapes and wine. Most winemakers aren’t in the business because they love online marketing. I hear you! That’s why I am devoted to making telling your wine’s story easy, doable and remunerative for you. I created DigiVino to provide you with affordable and effective web strategies, tools and tactics. GO-U is my training and mentorship program for do-it-yourselfer wine marketers.

Three reasons you’ll want DigiVino and GO-U to help you promote your brand, increase your sales and grow your audience:

  1. I started DigiVino to bring web promotion to wineries–along with the experience I’d gained leading the production department for one of the world’s top three online marketing agencies. Our clients get the benefit of that background.
  2. My sensitivity to timeline and budget, as a small business owner myself, means that I understand the necessity of making every dollar count.
  3. At DigiVino, we celebrate the very differences that make unique each of the brands we serve. This love of culture and wine stems from avid world travel, an upbringing on a small farm in Northern California, an MBA in Sustainability, and a hand-picked team.

Capitalize on the web to increase sales, grow your list and build your brand. Master the most important areas of online marketing—such as web, search engine optimization, Google analytics, email campaigns, content management systems, social media—and get empowered with the tools and know-how to succeed. Contact me now and I will set up an appointment to personally do a virtual walk thru of your website and help you identify opportunities where you can be selling more effectively online.

~ Pamela Snyder, Founder, DigiVino and GO-U


Online Tools, Training and Mentorship for Small Wineries

Online marketing may sometimes feel just out of reach to small wineries, boutique wine shops and other wine businesses. The technology is changing all the time; audiences become more demanding; and paid advertising may seem risky. The GO-U online marketing tools, training and mentorship program was created specifically to address these concerns.

Online Marketing on a Low Budget

Online Marketing for small wine businesses and boutique wineries should be affordable and straight forward to understand. GO-U is DigiVino’s way to bring online marketing on a low budget with in reach.



Online marketing for wine businesses can feel expensive and complex. GO-U, is our educational program, to show entrepreneurs and small winery staff how to capitalize on the web to increase sales, grow your list and build your brand. In our GO-U workshops, you will master the most important areas of online marketing—such as web, search engine optimization, Google analytics, email campaigns, content management systems, social media—and get empowered with the tools and know-how to succeed.




Online marketing budget requirements can seem bigger than most small wineries can afford. Our new wine marketing workshop, 5 Principles for Small Wineries to Double Sales with Email. This is where wine business owners and marketers get a taste of GO-U.  Participants learn the same principles we used with one of our boutique Napa Valley Winery clients to increase its revenue from emails by 121% in the last year.  This free hour will give you actionable steps to do the same, even if you never indulge in the full marketing mentorship system of GO-U.


Get the Right Online Blend GO-U wine marketing workshop.


Online marketing tools and technology can seem overwhelming and confusing. This summer we are releasing the brand new GO-U workshop, The Right Online Blend for Small Wineries. If you like what you tasted in 5 Principles to Double Small Winery Revenue via Email and/or are interested in increasing your revenue via online channels like the web, email, social media, search engine marketing and analytics, then this is the perfect blend of training, tools and mentorship to get you there.


About Us

Wine businesses have their roots in the ground, so online promotion can feel a bit esoteric. Although many wine entrepreneurs realize that they need to have a presence on the web, more still are afraid promoting their wine business online will be too costly or too confusing. DigiVino was founded to make reputation-building, revenue-generating and cost-saving digital media affordable and accessible for wine businesses. Our clients don’t have to be major corporations to take advantage of great online tools like web, social and mobile media. We differentiate ourselves from other web companies through our:

Our Team

Boss LadyPamela SnyderFOUNDER+
Pamela Snyder founded DigiVino (a division of GOsustainably) with over 15 years experience in digital media and strategic planning. In the e
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Kathie, Direct to ConsumerKathie BarclayDIRECT TO CONSUMER (D2C)
Kathie Barclay is a results-oriented marketing strategist with strong record of achievement in consumer direct campaigns, merchandising, pla
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Regina, Public RelationsRegina LutzPUBLIC RELATIONS
Regina Lutz is a savvy, wine-loving public relations specialist, who has created national and international communications strategies for lu
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Mandy, DesignerMandy MasciarelliWINE LABEL DESIGN
Mandy Masciarelli has been prolifically producing gorgeous and compelling labels and point-of-sale materials since she began her graphic des
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Swagata B, DesignerSwagata MukherjeerLOGO & PRINT DESIGN
Swagata has a BA in design and brings 10 years of experience in design, corporate branding, digital media design, book illustration and inst
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Arish, a passionate web designer & developer who grew up developing and delivering projects from the very basic HTML+CSS+Javascripts to
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Sunil, DeveloperSuneel KumarWEB PROGRAMMING
Suneel is a high quality application developer. He takes care of custom application development and quality and testing assurance. Ultimatel
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WoofMark BleekerIT
Mark Bleeker is a skilled technician with experience in personal computers, servers and network deployment, and accessibility and maintenanc
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Praful, Search Engine OptimizationPraful LichadeSEARCH ENGINE OPTIMIZATION (SEO)
Praful has a BS in engineering and has been focusing on Web for the last five years, specifically, working on Oracle technologies, (i.e.: SQ
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MeowRavindra KalraSOCIAL MEDIA
Ravindra is a detailed oriented, project driven and results oriented resource who was an excellent business provider. He delivers on time re
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Chelsea, Business DevelopmentChelsea HunterADVISORY BOARD
Dynamic, versatile & highly personable, Chelsea has 17 years experience building successful client relationships when leading teams to d
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Manimala, ProducerManimala RavindrnECOMMERCE
Manimala is a seasoned entrepreneur, who has successfully started and run a retail and a service business, employing a total of 40 people, s
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Leslie, ProducerLeslie CaplanSUSTAINABILITY
Leslie provides DigiVino’s sustainability-minded clients with the essentials of corporate social responsibility (CSR) reports, to carbon cal
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DigiVino_team(1)SnigdhaECOMMERCE & ADVERTISING
Snigdha works between the Bay Area and Chicago. Her background in research design, industry research, content creation, and qualitative and
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DigiVino_team_LESLIE_producer-300x280(2)Nathan JamesBUSINESS OPTIMIZATION
Nathan began his work in technology long before the web was imagined, creating database solutions. After graduating U.C. Berkeley with a BA
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Our Services

eCommerce Options for Boutique Businesses

When a boutique business wants an online store, there are a few options we suggest. Pricing for each is varied and tied to the unique benefits and drawbacks…
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Business/Campaign Cards

One of the best marketing tools for any business is a business card. It is the ultimate first impression, so you want to make sure you’re conveying the right message…
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Creating the perfect logo can seem like a daunting task. At DigiVino, we make your vision a reality. Our team is equipped with the knowledge and experience…
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Wine Labels

Digivino can help in all your digital needs, including graphic design. Creativity does not come easy to some, but our graphic designer Mandy Masciarel …
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Mobile Apps

As with all technology, it is important to find the right medium for the job. Whether a mobile application will fulfill your objectives, or a mobile-f …
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Techno Geek, complex projects? We speak your languages: Internet Programming Languages PHP, Java, ASP.Net, Perl/CGI …
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Integrated Marketing & Communications

The biggest difference between digital media now and 20 years ago, is that it has become fully integrated into the lives of your customers.
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Search Engine Optimization

Where does your business rank on Google?
Search engines today have replaced the yellow pages of yesterday.
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Social Media

If you have been consistently posting to your winery’s social media sites, engaging your audience and cultivating prospects, then I congratulate you!
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Mobile-Friendly Web Design

60% of Internet users surf on smart phones. Plus, over half of Web users won’t surf a poorly designed Web site, even of their favorite brands.
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Testimonials in Celebration of DigiVino and GO-U

The biggest reward for our work at DigiVino comes when we hear positive testimonials from our clients.

Happily, we do receive wonderful kudos frequently. Here are a few highlighted testimonials, representative of the sorts of things we commonly hear from our satisfied clients:


With GO-U, we learned to organize our company visions. The training helped us understand how to use online tools for our company and find the right followers. Within the first few weeks, we already received several interest emails from new contacts who’ve seen us on online.  – Kathleen McCarthy, Training Participant


Pamela’s team is creative, reliable and fast. We hired them to handle a website design for a tricky client with several obstacles and a large, content-driven site. They set realistic expectations, met all deadlines and even offered additional creative ideas to consider, which we ended up using. I highly recommend them and will hire them again     – Andy Walton, Website Strategy and Redesign Client

STRATEGY – Testimonials

Pamela is an outstanding strategic thinker with very broad knowledge of new and exciting ways to engage via all online channels. She understands exactly how to probe client’s needs, ensuring the proposed solutions truly solve their business problems and achieve the expected results. She and her team are capable of handling many disparate pieces, projects and interactions simultaneously while keeping projects on time and on budget. She is a strong asset helping successfully grow our sales department and new revenue. All in all a great asset and joy to work with! 

  – Richard Levy, Strategy Client

Laura Micciche's Testimonial Thank You to DigiVino and GO-U
Thank you for a fantastic class. I took away so much helpful information and have a better idea of how to approach our online 'cart' presence.

Laura Micciche, Membership & Allocations

The Donum Estate, Sonoma Ca
Michael Keenan's Testimonial Hurrah for DigiVino and GO-U
DigiVino has consistently provided outstanding support to us since 2011. Fantastic job!

Michael Keenan

Keenan Winery
Sebatian Knuttel's Testimonial Praise for DigiVino's Great Work
Online marketing seemed like a cliff I had to jump off. GO-U made it more like a gradual hill. It's great to have someone there to guide you and answer questions along the way.

Sebastian Knuttel

William Knuttel Winery
Pamela Jessup's Testimonial Kudos for DigiVino and GO-U
In my business I coach women on thriving in the wine industry. At DigiVino, I get coached on how to integrate my Web sites and social media, while balancing my personal and professional image online, to make my business flourish. I love working with Pamela and DigiVino--they always deliver above and beyond expectations.

Pam Jessup Carter

Co-Founder Jessup Cellars & Founder Wine Elevation
Jennifer Minniti's Testimonial Celebration of DigiVino and GO-U
DigiVino built our new wine club site, www.rivierawineclub.com, to fit our design vision and handle complex purchase combinations. Customers can buy wine bottles, event tickets and sign up for monthly clubs, all in one order. The owner, Pamela, continues to provide strategic consulting whenever needed and her team makes changes and additions to the site upon request. They are professional, dedicated, tech savvy, and very accommodating. A big ecommerce project like ours can be daunting--I'm so glad to have them, because they know what they're doing!

Jennifer Minniti

Riviera Wine Club
Beth Dickinson's Testimonial for DigiVino and GO-U
Pamela (DigiVino Founder) brings to the table a great passion for her work, impressive experience and insight, and a sincere dedication to her client's objectives. She guides her clients through the thorough fleshing out of their vision and development and implementation of the initiatives that help them to become leaders in their fields.

Beth Dickinson

Technology Forecasters, Inc.

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